Having the thought of money cross one's mind has a surprising effect only moments later on how a person will respond to an interpersonal situation, tending to make a person more solitary, self-reliant, competitive, and expecting the same from others.
A series of experiments involving staged human interactions, tested whether or not a momentary exposure to the concept of money (such as a mounted poster showing a large dollar bill) would affect how people would respond to others. Unwitting subjects who were presented with challenges and given opportunities to ask for help were much less likely to ask for help if the dollar poster was on the wall in the room. Subjects working on a task were less likely to respond to a request for assistance by a person entering the room if the dollar poster was present.
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